LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via cable. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations